This first logo is the one that I have chosen to place in my final product for a few particular reasons. The first reason is that it has aspects of both a formal and informal logo. Due to the magazine being designed to fit a teen audience that will be interested in the film from the trailer that I have created, there needs to be a degree of informality and playfulness in the logo to attract a younger audience. However, I believe that my target audience may believe it to be too childish if it too informal so I have decided on a logo that will supply a middle ground. Another reason is that it is the only logo of the three that only takes a quick look to understand what it is says, where as the others are not as simple and may require more of a look which may defer away the audience's attention.


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