Institutions

Institutions that would create our product

Bauer Media Group

The Bauer Media Group, publishers of 'Kerrang!' magazine, is a global operating German company based in Hamburg. As well as business in publishing and printing, Bauer also operates in the broadcasting industry through television and radio. Since being founded in 1875, the Bauer Media Group has been private-owned and under management from the Bauer family. The worldwide circulation of magazine titles of Bauer amounts to 38 million magazines per week. As well as being the publisher of 'Kerrang!', Bauer also publish 'Q' magazine and half a 50% stake in the British television company, Box Television which produces channels such as 4Music Kiss TV and Kerrang! TV.

IPC Media

IPC Media, publishers of 'NME' magazine, is a British magazine and digital publishing company. IPC Media is one of the leading publishers in the United Kingdom. Originally formed as International Publishing Company in 1963, the company bought the Daily Mirror to become the IPC-Mirror Group. After then being bought out themselves, the group was sectioned into the magazine and newspaper wings of the company. IPC, the magazine section, was bought out in 1998 and renamed IPC Media and then sold to the magaine publishing sector of Time Warner, Time Inc, in 2001.

Due to the versatility of its musical and publishing production, I think that the Bauer Media Group would be the most appropriate institution to publish our product. Although our product is more like 'NME' magazine than any of the magazines published by Bauer, I believe that the diversity of their products may make Bauer be more willing to try different types of products and take more risks than IPC Media. Also, the Bauer Media Group is a worldwide publishing company with many different magazines and production outlets, so if our product was to fail, they are more likely to be damaged less. On the other hand, IPC Media are a less wealthy nationwide publishing company which may be more negatively effected by this occurance.


Will Portch