Monday 29 March 2010
Monday 15 March 2010
Monday 25 January 2010
Evaluation Script
Question 1
USE
Trailers
Slide 1: In regards to my movie trailer, I have used some typical conventions of media products similar to mine. In my real products analysis I have discovered the conventions of movie teaser trailers and I have incorporated this into my own product on the subjects of plot outline and sub-texts. Through research and my knowledge into the comedy and more specifically teen comedy genre, I established what the typical conventions were and how they are used in representing the characters, settings and events of the products.
The common codes and conventions of most teaser trailers that I have used in my product through my analysis are as follows.
Not giving away the plot: In my teaser trailer I chose to not include events of the film that will totally give away the whole plot, so there is an element of mystery which is likely to entice my target audience to watch the product and find out what happens. The ways in which I did this were by not showing elements of the film’s ending or beginning, thus not implying how the characters came to go on the trip. This technique was evident in all of the real products that I analysed, most notably ‘Knocked Up' which only informs about the problem that arises in the film. 23 seconds
The use of sub-texts: In my product I developed a sub-text away from the main plot of the movie. I chose to do this because I feel it gives the product another element for the audience to think about and perhaps draw up there own views on the subject, in this case the behaviour of teens. This was also evident in all of the real media products that I analysed, most notably ‘Harold and Kumar 2: Escape From Guantanamo' which depicts American attitudes towards terrorism. 37 seconds
Slide 2: The codes and conventions of real teen comedy products that I have used in my own product are as follows.
Teen Culture: Through my own knowledge of the genre and research that I made, I discovered how real media products within this genre represent teen culture and attract their target audience through association in both their trailers and the movie itself. One use is drinking and partying, an example of a product where this is used is ‘Eurotrip.’ (Trip to Amsterdam)It is a common occurance in teen life to be heavily involved in these activities so I have chosen this to be a major part of my product to attract my target audience who can associate with such doings. Relationships is another way that real products reflect teen culture in films such as ‘The Girl Next Door’ (Matthew and Danielle) and another that I have incorporated common conventions of real products in my own. Like drinking and partying, teen relationships are another element of life that my target audience can relate to and are likely to be attracted to.
Music: Music is another common convention of teen comedy genre real products that I chose to incorporate into my own product. The musical genre of ‘Pop Punk’ is commonly used in teen comedy movies, including the ‘American Pie’ series, for example 'Everytime I Look For You' by 'Blink-182' and I have chosen to stick to this convention as a way of distinguishing this movie to the particular genre through the song I used in the background of my product.
My Trailer:
Not giving away plot: Mostly shots of in London nothing to say why they are there (beginning) or what happens at the end.
Attitudes to teen behaviour sub-text: Throughout use of teen behaviour
Drinking: St. Pauls-43 seconds
Relationships: 23 seconds
Music: Play from speakers
Posters
Through my analysis into real movie poster products I have discovered some conventions that I included in my own product. I have recognised how different codes and techniques are used to represent different aspects of the product. The conventions of real products that I have incorporated into my own product are as follows.
Mise-en-scene: There are several different aspects of the mise-en-scene that have common conventions within real media products and I have used some in my own product. One is the use of costumes and clothing relating to the subject and sub-texts of the movie. This is most evident in the poster of ‘Anchorman’ that I analysed, as the suits represent the news room setting. The way in which I used this convention is by placing the characters in my product in clothing relating to the subject of teen culture, for example skinny jeans and check shirts. As well as representing the subject of the product, this will also attract my target audience as they can relate to the characters. Another convention is the use of facial expressions and body language that represents the genre and events of the product. This is evident in the poster for ‘Harry Potter’ that I analysed where the characters have determined and serious expressions to represent the fight against Voldemort’s followers. I have used the convention of facial expressions and body language in my own product by reflecting comedy and teen culture through the use of mobile phone calls, which are stereotyped to be a very teen thing to do in the street. Finally from the mise-en-scene, props is another convention used in real media products as a way of portraying certain aspects of the movie and making it easier to distinguish the genre, an example of this in my real product analysis is the wands to depict magic in ‘Harry Potter.’ The prop from my own product that I used to comply to this convention is the beer can in one character’s hand. This prop reflects the teen drinking aspect of the movie and also signifies the genre of the movie as teen aimed.
Poster Tagline: Through my real product analysis, I discovered that the convention of taglines on posters are used as a representation of genre. Different genres will use different language to depict the specific genre. This code is evident in the comparison of the real media products that I analysed, the ‘Harry Potter’ poster has a serious and dark tagline to represent the sinister aspects of the film, where as the poster for ‘Anchorman’ uses a humorous and mocking tagline to reflect the comedic aspects of the specific movie. I have included the real media product convention of genre specific taglines into my own product by using text to represent the light hearted atmosphere of the movie. The tagline also implies the main event of the movie, the trip.
Magazine Front Covers
By analysing real media products in the genre of movie magazines, more specifically their front covers, I have found certain conventions that I followed within my own product. The conventions of real movie magazine front covers that I have integrated into my own product are as follows.
Hooks/Taglines: In real media products, hooks are used as a source of sales and audience boost. In all magazines and not just in the movie genre, the creators place hooks and taglines across the front cover as a way of attracting the audience into purchasing the product, for example the ‘007 special’ splash on ‘Empire’ and the additional information of inside stories on the cover of ‘Total Film.’ I used this real product convention of hooks and taglines in my own product by mentioning inside stories and articles that will entice my target audience into purchasing the product, for example the text involving ‘Emma Watson’ who is a celebrity crush for a lot of teen boys and a role model for girls.
Audience Targeted Style: In real movie magazines, the style and themes of the cover are designed to appeal to their target audience. An example of this is in both 'Empire' and 'Total Film' magazines. These real media products are aimed at an older audience of film lovers thus the style is more serious than that possibly aimed at a younger audience. Ways in which these products reflect a serious nature is the placing of text across the cover which is very orderly and not covering anything else. I have incorporated this convention into my own product by also using a style to appeal to my target audience. I have done this by having a less orderly and serious cover to attract my younger audience.
DEVELOP
Although through my real media product analysis I discovered some conventions that I carried into my own products, there also some that I developed further in my products to suit the needs of my target audience.
'Star Persona': Through my analysis a common convention in all three areas of research, teaser trailers, movie posters and movie magazine front covers, that I have found is the inclusion of well known and famous actors and actresses to attract the target audience, examples of this include well known comedy actors 'Will Ferrell' and 'Seth Rogen' in 'Anchorman' and 'Knocked Up' to attract comedy liking audience and 'Daniel Craig' as Bond to attract the audience of Bond fans in 'Empire.' Although the actors from my product are not well known and do not have a 'star persona' I have developed this real media product convention by attracting my target audience in a different way using the actors. Instead of famous actors included, I have included actors of a similar age to those of my target audience as a way of appealing them as they can associate with both the actors and characters.
Typical character styles: Another convention that I have developed from real products, is that of typical character styles. It is very common that each character will have their own persona. The types that I used in my product were the reckless character that has no worries and will do anything, the lady’s man character that is a hit with the girls and taunts the other for it and the unusual quiet character that starts the film alone and ends up with a girl. The reasons that I have developed these character conventions because I felt that they were important in supplying the comedy of the movie in different circumstances and representing different types of people, but could be changed to provide further amounts of humour. In most teen films the characters are generally all seen as all being strange and un-lovable, however in some teen directed products there is the inclusion of the lady's man character along with the strange and sweet ones, for example 'Cook' in 'Skins', and I have included this character myself.
CHALLENGE
Movie logo/name placement: A common convention in real movie poster products that I have discovered through my analysis is the placement of the name the film at either the top or bottom of the poster as is evident in 'Anchorman' and 'Harry Potter'. I have chosen to challenge this form by placing the name and logo of the movie in the middle of the poster instead of at the top or bottom. I have done this as a way of distinguishing my product away from that of most real media products and creating a new way of promoting the product through posters. This new way is by giving the logo and name as much importance within the poster as the image which is uncommon.
Diegetic sound in trailers: A common form in real movie teaser trailer products that I have challenged is the use of diegetic sound from the trailer. As evident from the trailer for 'Twilight' (32 seconds) that I analysed, most real media products use sound including speech and object sounds in the trailer. I chose to not include this common convention as a way of giving the lowest amount away of the plot of the product so I keep things like character accents and speech a mystery to be found when viewing the whole movie.
QUESTION 2
When creating all three of my products, I had to take into consideration how they will reflect each other and the themes of the movie's storyline. I have used several media techniques in combining my main product with my ancillary texts as a way of creating an effective link and drawing a wider audience.
One way that I created an effective combination between my main product, the teaser trailer, and the ancillary texts of the magazine front cover was the short text accompanying the headline of the article. The image that I used on the magazine cover was taken on the day I was shooting my main product, thus the characters have the same clothes on. I used this to my advantage in creating a combination between the two products by saying that the article involving my movie was photographed and written on the set of filming. I feel that this combination is effective because it gives readers an insight into the themes, settings and characters of the movie and may persuade them to view it.
In regards to the combination of my main product and the ancillary text of my movie poster, I have created an effective connection between the two by having the poster image at the same location as one of the trailer scenes. I feel this is effective because although viewers of the poster product know that the image has been crafted through photography, because it has been located somewhere that is involved in the main product the audience can associate the two together and have a knowledge of the poster's themes without any moving images or sound to direct them.
QUESTION 3
Trailer
In the questionnaire I used to discover audience feedback on my finished products, there were certain aspects that provided some more useful information than others. The questions that I felt were the most important in establishing the success of my product were firstly 'How does or doesn't the trailer reflect the common conventions of real products in the teen comedy genre?' This is because it gave me an impression of how my product used or challenged these forms. Through the responses I have received, I have learnt that I have been successful in reflecting the common conventions of the teen comedy genre with the inclusion of drinking, relationships and the 'pop punk' music genre. Although a minority of the feedback I received said that I needed to include more common forms of the genre such as America and high school, I feel that I have been successful in representing it.
The second question 'Does the trailer give evidence of a mixture of American and British styles in the product?' have also given me important information on the success of my product. Through the responses I have received from this question, I have learnt I have been less successful in creating a style mixture through my trailer. The majority of the people I questioned said I did not create the mixture enough as I haven't included comedy that would be seen as British, such as area divides.
Poster
In the audience feedback questionnaire I produced to get feedback on my poster I also received useful information on the success of my products. Regarding the question 'Do you think that this poster reflects the themes raised by the main product?', I have learnt through my responses how I was able to incorporate the subjects of the teaser trailer into the poster. According to my feedback, I was very successful in reflecting the themes of my main product in this ancillary text through the inclusion of a London Underground logo to represent London life and the beer can to represent the teen aspects of the product. One reason that I learnt why I haven't been successful in reflecting the themes is that there is no representation of relationships in this poster product.
Through the second question of my poster feedback 'If you had not seen the teaser trailer, does this poster alone persuade you to see the movie?' I have learnt another way in which I have been successful in my products. The majority of the people I gained feedback from said they would see the movie from this poster alone because of age and clothing association with the characters and also because of the alcohol representing the teen directed aspects of the movie. However I also learnt how I could have improved this product, as a minority of the questioned said no because they do not enjoy teen films, which shows I was not successful in creating a product incorporating teen and adult comedy.
Magazine Cover
The questions that I made regarding the audience feedback for my magazine cover I discovered ways in which my product was successful. Question 1, 'Is this magazine front cover successful in representing and attracting its target audience of teenagers?' has given me information of how well I used techniques of magazine covers to interpret teenagers. I've learnt through my responses that I was successful in representing teenagers by including other teen directed products such as 'Not Another Teen Movie' and also by using bright colours as a way of making the cover less serious and more appealing to a younger audience.
Through the second question that I placed into my audience feedback on magazine covers I learnt feedback on the image and text involving my product, 'do the image and text involving my main product depict enough of the genre and themes of the film?' Although a minority of the questioned said the teens alone did not make the genre and themes explicit enough, the majority said that the mentioning of the genre in the accompanying text and also the teens in the image did depict the genre and themes of the film enough.
QUESTION 4
Blogger
In the research and planning stages of my coursework, it was the social networking website 'blogger.com' that I used to post each section of my project. The reason that I used this new media technology was that it supplied an easy and quick way of documenting my progress throughout the time I was creating my coursework and allowed me to log how I was planning for my final products.
I-Movie
Another type of new media technology that I used in the creation of my coursework was the computer movie editor 'I-Movie.' I used this programme in the construction stage of my coursework process to edit and join together the clips for my final Teaser Trailer product. I used this particular source of computer editing as it was the simplest way to create the trailer, by joining together the clips I had filmed on the video camera and also the music which I had downloaded and edited for the trailer's sound. This programme also gave me the ability to create transitions between scenes and also text clips within the trailer.
Video Camera
To film the clips for my teaser trailer I used a Mini DV Video Camera. The process of filming my trailer with this new media technology was made easier by the storyboard I designed of each shot and camera angle for every scene in the trailer. In every part of the filming process I used a Velbon Tripod too to enable the filming to be stable and not shaky, thus making the filming more professional. Another advantage of this technology was that the film clips could be used on I-Movie.
Adobe Photoshop CS4
During the construction stage of my coursework, I also used the computer image editing programme 'Adobe Photoshop CS4.' The reasons that I used this source of image editing are as follows, it allowed me to create my ancillary poster product using a photographed image and also a film logo at the same time. Photoshop also has the most functions of editing of all photography editing programmes available thus giving me more options of ways to change the image for each ancillary product.
Creative Zen X-Fi
There were two other types of new media technologies that I used in the evaluation stage of the coursework process. The first was the MP3 Player 'Creative Zen X-Fi', which I used to record the script I produced for my evaluation. I used this technology because it was both quick and easily available.
Microsoft Office PowerPoint
The other type of new technology that I used in the evaluation stage was Microsoft Office PowerPoint. I used this as it was another source of simplicity and the most recognisable programme to use to create a informing presentation.
USE
Trailers
Slide 1: In regards to my movie trailer, I have used some typical conventions of media products similar to mine. In my real products analysis I have discovered the conventions of movie teaser trailers and I have incorporated this into my own product on the subjects of plot outline and sub-texts. Through research and my knowledge into the comedy and more specifically teen comedy genre, I established what the typical conventions were and how they are used in representing the characters, settings and events of the products.
The common codes and conventions of most teaser trailers that I have used in my product through my analysis are as follows.
Not giving away the plot: In my teaser trailer I chose to not include events of the film that will totally give away the whole plot, so there is an element of mystery which is likely to entice my target audience to watch the product and find out what happens. The ways in which I did this were by not showing elements of the film’s ending or beginning, thus not implying how the characters came to go on the trip. This technique was evident in all of the real products that I analysed, most notably ‘Knocked Up' which only informs about the problem that arises in the film. 23 seconds
The use of sub-texts: In my product I developed a sub-text away from the main plot of the movie. I chose to do this because I feel it gives the product another element for the audience to think about and perhaps draw up there own views on the subject, in this case the behaviour of teens. This was also evident in all of the real media products that I analysed, most notably ‘Harold and Kumar 2: Escape From Guantanamo' which depicts American attitudes towards terrorism. 37 seconds
Slide 2: The codes and conventions of real teen comedy products that I have used in my own product are as follows.
Teen Culture: Through my own knowledge of the genre and research that I made, I discovered how real media products within this genre represent teen culture and attract their target audience through association in both their trailers and the movie itself. One use is drinking and partying, an example of a product where this is used is ‘Eurotrip.’ (Trip to Amsterdam)It is a common occurance in teen life to be heavily involved in these activities so I have chosen this to be a major part of my product to attract my target audience who can associate with such doings. Relationships is another way that real products reflect teen culture in films such as ‘The Girl Next Door’ (Matthew and Danielle) and another that I have incorporated common conventions of real products in my own. Like drinking and partying, teen relationships are another element of life that my target audience can relate to and are likely to be attracted to.
Music: Music is another common convention of teen comedy genre real products that I chose to incorporate into my own product. The musical genre of ‘Pop Punk’ is commonly used in teen comedy movies, including the ‘American Pie’ series, for example 'Everytime I Look For You' by 'Blink-182' and I have chosen to stick to this convention as a way of distinguishing this movie to the particular genre through the song I used in the background of my product.
My Trailer:
Not giving away plot: Mostly shots of in London nothing to say why they are there (beginning) or what happens at the end.
Attitudes to teen behaviour sub-text: Throughout use of teen behaviour
Drinking: St. Pauls-43 seconds
Relationships: 23 seconds
Music: Play from speakers
Posters
Through my analysis into real movie poster products I have discovered some conventions that I included in my own product. I have recognised how different codes and techniques are used to represent different aspects of the product. The conventions of real products that I have incorporated into my own product are as follows.
Mise-en-scene: There are several different aspects of the mise-en-scene that have common conventions within real media products and I have used some in my own product. One is the use of costumes and clothing relating to the subject and sub-texts of the movie. This is most evident in the poster of ‘Anchorman’ that I analysed, as the suits represent the news room setting. The way in which I used this convention is by placing the characters in my product in clothing relating to the subject of teen culture, for example skinny jeans and check shirts. As well as representing the subject of the product, this will also attract my target audience as they can relate to the characters. Another convention is the use of facial expressions and body language that represents the genre and events of the product. This is evident in the poster for ‘Harry Potter’ that I analysed where the characters have determined and serious expressions to represent the fight against Voldemort’s followers. I have used the convention of facial expressions and body language in my own product by reflecting comedy and teen culture through the use of mobile phone calls, which are stereotyped to be a very teen thing to do in the street. Finally from the mise-en-scene, props is another convention used in real media products as a way of portraying certain aspects of the movie and making it easier to distinguish the genre, an example of this in my real product analysis is the wands to depict magic in ‘Harry Potter.’ The prop from my own product that I used to comply to this convention is the beer can in one character’s hand. This prop reflects the teen drinking aspect of the movie and also signifies the genre of the movie as teen aimed.
Poster Tagline: Through my real product analysis, I discovered that the convention of taglines on posters are used as a representation of genre. Different genres will use different language to depict the specific genre. This code is evident in the comparison of the real media products that I analysed, the ‘Harry Potter’ poster has a serious and dark tagline to represent the sinister aspects of the film, where as the poster for ‘Anchorman’ uses a humorous and mocking tagline to reflect the comedic aspects of the specific movie. I have included the real media product convention of genre specific taglines into my own product by using text to represent the light hearted atmosphere of the movie. The tagline also implies the main event of the movie, the trip.
Magazine Front Covers
By analysing real media products in the genre of movie magazines, more specifically their front covers, I have found certain conventions that I followed within my own product. The conventions of real movie magazine front covers that I have integrated into my own product are as follows.
Hooks/Taglines: In real media products, hooks are used as a source of sales and audience boost. In all magazines and not just in the movie genre, the creators place hooks and taglines across the front cover as a way of attracting the audience into purchasing the product, for example the ‘007 special’ splash on ‘Empire’ and the additional information of inside stories on the cover of ‘Total Film.’ I used this real product convention of hooks and taglines in my own product by mentioning inside stories and articles that will entice my target audience into purchasing the product, for example the text involving ‘Emma Watson’ who is a celebrity crush for a lot of teen boys and a role model for girls.
Audience Targeted Style: In real movie magazines, the style and themes of the cover are designed to appeal to their target audience. An example of this is in both 'Empire' and 'Total Film' magazines. These real media products are aimed at an older audience of film lovers thus the style is more serious than that possibly aimed at a younger audience. Ways in which these products reflect a serious nature is the placing of text across the cover which is very orderly and not covering anything else. I have incorporated this convention into my own product by also using a style to appeal to my target audience. I have done this by having a less orderly and serious cover to attract my younger audience.
DEVELOP
Although through my real media product analysis I discovered some conventions that I carried into my own products, there also some that I developed further in my products to suit the needs of my target audience.
'Star Persona': Through my analysis a common convention in all three areas of research, teaser trailers, movie posters and movie magazine front covers, that I have found is the inclusion of well known and famous actors and actresses to attract the target audience, examples of this include well known comedy actors 'Will Ferrell' and 'Seth Rogen' in 'Anchorman' and 'Knocked Up' to attract comedy liking audience and 'Daniel Craig' as Bond to attract the audience of Bond fans in 'Empire.' Although the actors from my product are not well known and do not have a 'star persona' I have developed this real media product convention by attracting my target audience in a different way using the actors. Instead of famous actors included, I have included actors of a similar age to those of my target audience as a way of appealing them as they can associate with both the actors and characters.
Typical character styles: Another convention that I have developed from real products, is that of typical character styles. It is very common that each character will have their own persona. The types that I used in my product were the reckless character that has no worries and will do anything, the lady’s man character that is a hit with the girls and taunts the other for it and the unusual quiet character that starts the film alone and ends up with a girl. The reasons that I have developed these character conventions because I felt that they were important in supplying the comedy of the movie in different circumstances and representing different types of people, but could be changed to provide further amounts of humour. In most teen films the characters are generally all seen as all being strange and un-lovable, however in some teen directed products there is the inclusion of the lady's man character along with the strange and sweet ones, for example 'Cook' in 'Skins', and I have included this character myself.
CHALLENGE
Movie logo/name placement: A common convention in real movie poster products that I have discovered through my analysis is the placement of the name the film at either the top or bottom of the poster as is evident in 'Anchorman' and 'Harry Potter'. I have chosen to challenge this form by placing the name and logo of the movie in the middle of the poster instead of at the top or bottom. I have done this as a way of distinguishing my product away from that of most real media products and creating a new way of promoting the product through posters. This new way is by giving the logo and name as much importance within the poster as the image which is uncommon.
Diegetic sound in trailers: A common form in real movie teaser trailer products that I have challenged is the use of diegetic sound from the trailer. As evident from the trailer for 'Twilight' (32 seconds) that I analysed, most real media products use sound including speech and object sounds in the trailer. I chose to not include this common convention as a way of giving the lowest amount away of the plot of the product so I keep things like character accents and speech a mystery to be found when viewing the whole movie.
QUESTION 2
When creating all three of my products, I had to take into consideration how they will reflect each other and the themes of the movie's storyline. I have used several media techniques in combining my main product with my ancillary texts as a way of creating an effective link and drawing a wider audience.
One way that I created an effective combination between my main product, the teaser trailer, and the ancillary texts of the magazine front cover was the short text accompanying the headline of the article. The image that I used on the magazine cover was taken on the day I was shooting my main product, thus the characters have the same clothes on. I used this to my advantage in creating a combination between the two products by saying that the article involving my movie was photographed and written on the set of filming. I feel that this combination is effective because it gives readers an insight into the themes, settings and characters of the movie and may persuade them to view it.
In regards to the combination of my main product and the ancillary text of my movie poster, I have created an effective connection between the two by having the poster image at the same location as one of the trailer scenes. I feel this is effective because although viewers of the poster product know that the image has been crafted through photography, because it has been located somewhere that is involved in the main product the audience can associate the two together and have a knowledge of the poster's themes without any moving images or sound to direct them.
QUESTION 3
Trailer
In the questionnaire I used to discover audience feedback on my finished products, there were certain aspects that provided some more useful information than others. The questions that I felt were the most important in establishing the success of my product were firstly 'How does or doesn't the trailer reflect the common conventions of real products in the teen comedy genre?' This is because it gave me an impression of how my product used or challenged these forms. Through the responses I have received, I have learnt that I have been successful in reflecting the common conventions of the teen comedy genre with the inclusion of drinking, relationships and the 'pop punk' music genre. Although a minority of the feedback I received said that I needed to include more common forms of the genre such as America and high school, I feel that I have been successful in representing it.
The second question 'Does the trailer give evidence of a mixture of American and British styles in the product?' have also given me important information on the success of my product. Through the responses I have received from this question, I have learnt I have been less successful in creating a style mixture through my trailer. The majority of the people I questioned said I did not create the mixture enough as I haven't included comedy that would be seen as British, such as area divides.
Poster
In the audience feedback questionnaire I produced to get feedback on my poster I also received useful information on the success of my products. Regarding the question 'Do you think that this poster reflects the themes raised by the main product?', I have learnt through my responses how I was able to incorporate the subjects of the teaser trailer into the poster. According to my feedback, I was very successful in reflecting the themes of my main product in this ancillary text through the inclusion of a London Underground logo to represent London life and the beer can to represent the teen aspects of the product. One reason that I learnt why I haven't been successful in reflecting the themes is that there is no representation of relationships in this poster product.
Through the second question of my poster feedback 'If you had not seen the teaser trailer, does this poster alone persuade you to see the movie?' I have learnt another way in which I have been successful in my products. The majority of the people I gained feedback from said they would see the movie from this poster alone because of age and clothing association with the characters and also because of the alcohol representing the teen directed aspects of the movie. However I also learnt how I could have improved this product, as a minority of the questioned said no because they do not enjoy teen films, which shows I was not successful in creating a product incorporating teen and adult comedy.
Magazine Cover
The questions that I made regarding the audience feedback for my magazine cover I discovered ways in which my product was successful. Question 1, 'Is this magazine front cover successful in representing and attracting its target audience of teenagers?' has given me information of how well I used techniques of magazine covers to interpret teenagers. I've learnt through my responses that I was successful in representing teenagers by including other teen directed products such as 'Not Another Teen Movie' and also by using bright colours as a way of making the cover less serious and more appealing to a younger audience.
Through the second question that I placed into my audience feedback on magazine covers I learnt feedback on the image and text involving my product, 'do the image and text involving my main product depict enough of the genre and themes of the film?' Although a minority of the questioned said the teens alone did not make the genre and themes explicit enough, the majority said that the mentioning of the genre in the accompanying text and also the teens in the image did depict the genre and themes of the film enough.
QUESTION 4
Blogger
In the research and planning stages of my coursework, it was the social networking website 'blogger.com' that I used to post each section of my project. The reason that I used this new media technology was that it supplied an easy and quick way of documenting my progress throughout the time I was creating my coursework and allowed me to log how I was planning for my final products.
I-Movie
Another type of new media technology that I used in the creation of my coursework was the computer movie editor 'I-Movie.' I used this programme in the construction stage of my coursework process to edit and join together the clips for my final Teaser Trailer product. I used this particular source of computer editing as it was the simplest way to create the trailer, by joining together the clips I had filmed on the video camera and also the music which I had downloaded and edited for the trailer's sound. This programme also gave me the ability to create transitions between scenes and also text clips within the trailer.
Video Camera
To film the clips for my teaser trailer I used a Mini DV Video Camera. The process of filming my trailer with this new media technology was made easier by the storyboard I designed of each shot and camera angle for every scene in the trailer. In every part of the filming process I used a Velbon Tripod too to enable the filming to be stable and not shaky, thus making the filming more professional. Another advantage of this technology was that the film clips could be used on I-Movie.
Adobe Photoshop CS4
During the construction stage of my coursework, I also used the computer image editing programme 'Adobe Photoshop CS4.' The reasons that I used this source of image editing are as follows, it allowed me to create my ancillary poster product using a photographed image and also a film logo at the same time. Photoshop also has the most functions of editing of all photography editing programmes available thus giving me more options of ways to change the image for each ancillary product.
Creative Zen X-Fi
There were two other types of new media technologies that I used in the evaluation stage of the coursework process. The first was the MP3 Player 'Creative Zen X-Fi', which I used to record the script I produced for my evaluation. I used this technology because it was both quick and easily available.
Microsoft Office PowerPoint
The other type of new technology that I used in the evaluation stage was Microsoft Office PowerPoint. I used this as it was another source of simplicity and the most recognisable programme to use to create a informing presentation.
Sunday 24 January 2010
Evaluation Creation Process
In creating my evaluation I went through several steps to bring it together. The first was creating the presentation in Microsoft PowerPoint. I then wrote out a script for answering the questions that needed to be addressed. After this I recorded the script and I then filmed the presentation to direct how each slide answered each question whilst the script recording was playing over the top. The process was then complete.
Audience Feedback-Movie Magazine Front Cover
Is this magazine front cover successful in representing and attracting its target audience of teenagers?
Yes-17
Reasons- Inclusion of teen directed products-10 Bright colours-8
No-3
Reasons- Too serious expressions on characters-2 Too serious logo-1
Do the image and text involving my main product depict enough of the genre and themes of the film?
Yes-15
Reasons- The mentioning of the genre in the accompanying text-9 The teens in the image-6
No-5
Reasons- Although there are teens, they do not make overall themes explicit enough-5
Yes-17
Reasons- Inclusion of teen directed products-10 Bright colours-8
No-3
Reasons- Too serious expressions on characters-2 Too serious logo-1
Do the image and text involving my main product depict enough of the genre and themes of the film?
Yes-15
Reasons- The mentioning of the genre in the accompanying text-9 The teens in the image-6
No-5
Reasons- Although there are teens, they do not make overall themes explicit enough-5
Audience Feedback-Movie Poster
Do you think that this poster reflects the themes raised by the main product?
Yes 16
Reasons- London culture (Tube logo)-12 Drinking-14
No 4
Reasons- Nothing on relationships-4
If you had not seen the teaser trailer, does this poster alone persuade you to see the movie?
Yes 13
Reasons- Age association with characters-10 Clothing association-5 Alcohol representing the teen target-6
No 7
Reasons- Don't enjoy teen directed films-7
Yes 16
Reasons- London culture (Tube logo)-12 Drinking-14
No 4
Reasons- Nothing on relationships-4
If you had not seen the teaser trailer, does this poster alone persuade you to see the movie?
Yes 13
Reasons- Age association with characters-10 Clothing association-5 Alcohol representing the teen target-6
No 7
Reasons- Don't enjoy teen directed films-7
Audience Feedback-Teaser Trailer
How does or doesn't the trailer reflect the common conventions of real products in the teen comedy genre?
Does 14
Reasons- Drinking-10 Relationships-9 Music Genre-4
Doesn't 6
Reasons- Not American-3 No high school-4
Do the locations of the trailer interpret London life?
Yes 11
Reasons- Tube train-10 St. Pauls-5
No 9
Reasons- No Big Ben-7 No Buckingham Palace -3
Does the trailer give evidence of a mixture of American and British styles in the product?
Yes-7
Reasons- Music-5 Football-3
No-13
Reasons- Not enough inclusion of more British comedy-13 such as area divides-9
Does 14
Reasons- Drinking-10 Relationships-9 Music Genre-4
Doesn't 6
Reasons- Not American-3 No high school-4
Do the locations of the trailer interpret London life?
Yes 11
Reasons- Tube train-10 St. Pauls-5
No 9
Reasons- No Big Ben-7 No Buckingham Palace -3
Does the trailer give evidence of a mixture of American and British styles in the product?
Yes-7
Reasons- Music-5 Football-3
No-13
Reasons- Not enough inclusion of more British comedy-13 such as area divides-9
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