Like the typical convention for a teaser trailer, this trailer does not give away the main plot or events of the movie and instead gives a brief insight into what is to come. All the audience will find out about this movie from the trailer is that the male character is an eternal being that meets and falls in love with a regular human.
The sub-text that becomes apparent from this movie trailer is the regularly discussed subject of the possibility of eternal and super-natural creatures different from humans among the earth. Although it is widely and probably most logically agreed that there are no such beings, but the inclusion of the group of creatures into this movie and trailer supplies an interesting sub-text for the audience to think about.
The non-diegetic sound of the music throughout the trailer supplies it with an effective and interesting edge. The super-natural and dark ideologies of the movie are enhanced by the slow, eery and dramatic nature of the music. The diegetic sound of the car's screeching brakes and horn also increase the effectiveness and believability of the trailer because it makes viewers feel like they are part of the scene and there themselves to see the events.
Although it seems normal, the costume of the male character is very important in this trailer. By placing this super-natural being in regular clothing, the creators show us that he wishes to be as normal as he can and that the female character sees him as being a normal person and not super-natural. The make-up of the male character is also an important feature of the trailer. Because he is a vampire, the white make-up placed on his face follows a common convention of vampires and super-natural beings and makes that more believable.
Despite the main features of the characters and the contributing factors to the eventual problem being portrayed in the narrative of the trailer, the overall plot and the solution to the problem are not given away. The trailer does explain that a human girl does meet and fall in love with a super-natural and eternal being through both the moving images and the text, but it does not show how they come to meet or how the problem or the movie ends.
A very important aspect of the trailer that is used to draw viewers into the movie is the 'star persona' of the actor that plays the main male character, Robert Pattinson. Since playing Cedric Digory in the fourth installment of the Harry Potter series, Pattinson has had a reputation as a being a heart throb to teenage girls which is this movies target audience, thus by casting him as the main part the creators of the movie draw their attention and influence their decision to watch the product.
The special effects and computer generated images of the trailer are extremely important in making it effective and believable. The effects when the male character is chasing and capturing the deer, when he stops the car from hitting the woman and when he runs with the female character in his arms into the woods create the belief that he really is super-natural and the effects that this would have on a human that encounters with such a being. As well as these visual effects, the sound effects that are used to portray the screaming deer at the beginning of the movie and those used to create the sound of the car horn and and the screeching brakes are also important in setting the scene of the moment.
The graphics of the text shots in the trailer will play a huge part in the success of the movie. By using the Twilight book series logo and also the same font in other pieces of text, the trailer will draw the attention of viewers that are fans of the books and make them excited to see the movie adaptation and how it is similar and contrasting to the novels.
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