Thursday, 22 October 2009

Questionnaire Results and Analysis

1. Male: Comedy-7 Horror-3 Sci-Fi-2 Action-3
Female: Comedy-9 Horror-1

2. Male: Yes-10 No-0
Female: Yes-8 No-2

3. Male: American Pie-5 Not Another Teen Movie-3 Superbad-3
Female: 10 Things I Hate About You-1 Mean Girls-2 Role Models-1 Superbad-5

4. Male: Drake and Josh-1 Fresh Prince of Bel Air-1 Malcolm in the Middle-1 Skins-3 Summer Heights High-1 The Inbetweeners-4 None-2
Female: Hannah Montana-1 8 Simple Rules-1 Skins-5 The Inbetweeners-3

5. Male: R&B-3 Rock-7 Hip-Hop-2
Female: Dance-2 Rock-7 R&B-1 Pop-3

6. Male: Just teens-2 Both-8
Female: Just teens-2 Both-8

7. Male: British-5 American-5
Female: British-3 American-7

8. Male: Yes-8 No-2
Female: Yes-10 No-0

The questionnaire was tested on twenty people, ten male and ten female and it has supplied me with some interesting information on the views of the tested on movie genres, music genres and on international comedy. I used this questionnaire to find out if there is a market for the product that I intended to by and according to the tested, it appears that there is. Comedy movies seem to be the most popular genre and many people seem to also enjoy the sub-genre of teen comedies.

Possibly the most important information that I have received from this questionnaire is the interest in movies combining aspects of both American and British comedies which I feel is unprecedented and I believe that my product will fill this gap in the market. Also, the interest in a movie that involves humour targeted at both teenagers and adults seems encouraging which will give me a wider target audience and perhaps more success.

The popularity of both movie and television products that are similar to my product also give me important information in the potential success of my product. I was keen to take influence from the humour involved in my own favourite movies and TV shows like 'Superbad', 'American Pie' and The 'Inbetweeners' and the people that I have tested also seem to favour these products so it is likely they will also enjoy mine. Also the popularity of the genre from both males and females is important in allowing me to foreshadow my target audience, its size and how to appeal to all viewers.

Although rock music was the most popular genre to include, the voting on other genres including Hip-Hop and R'n'B, like the comedy aspects, give me an insight into how I can create a wider target audience for my product. By including all sorts of different music genres within my movie, I can attract viewers that may have not been interested in a product sticking to one genre throughout.


No comments:

Post a Comment